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EP241-網路資訊獲取，從「關鍵字搜尋」轉向「內容檢索」直接問答

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過去的網路行銷像是設計吸引人的「書本封面」好讓讀者在書架上選中你(的網頁)；而現在則是要成為那位讓「圖書館管理員」深信不疑的「權威專家」，好讓他直接引用你的話來回答問題。也因此，網路內容創作時，不只寫給人類看，也要寫給網路爬蟲和AI平台看，來增加內容的曝光。這要怎麼做呢?