產業

其他

EP109- 醫療器材不能隨便放廣告!!網路曝光和公司網站能怎麼做?

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<blockquote class="wp-embedded-content" data-secret="VcudP9u6qp"><a href="https://podcast.biomeder.com/episodes/medcal-device-internet-advertisement/">EP109- 醫療器材不能隨便放廣告!!網路曝光和公司網站能怎麼做?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://podcast.biomeder.com/episodes/medcal-device-internet-advertisement/embed/#?secret=VcudP9u6qp" width="500" height="350" title="EP109- 醫療器材不能隨便放廣告!!網路曝光和公司網站能怎麼做? &#8212; 生醫人生旅歷" data-secret="VcudP9u6qp" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://podcast.biomeder.com/wp-includes/js/wp-embed.min.js </script>

因為藥物(藥品&醫療器材)廣告有法源管理，無論是何種傳播媒介，都不能恣意放廣告，必須要合規定。那麼該怎麼增加曝光呢?醫療器材公司的網站產品資訊可以怎麼放，做好之後又怎麼來提升網站能見度?

其他

EP106-去中心化醫材台灣製造到品牌外銷，從以色列到台灣的經驗

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<blockquote class="wp-embedded-content" data-secret="12K3Gy11Fb"><a href="https://podcast.biomeder.com/episodes/brand-export-decentralize-medical-device/">EP106-去中心化醫材台灣製造到品牌外銷，從以色列到台灣的經驗</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://podcast.biomeder.com/episodes/brand-export-decentralize-medical-device/embed/#?secret=12K3Gy11Fb" width="500" height="350" title="EP106-去中心化醫材台灣製造到品牌外銷，從以色列到台灣的經驗 &#8212; 生醫人生旅歷" data-secret="12K3Gy11Fb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://podcast.biomeder.com/wp-includes/js/wp-embed.min.js </script>

伊勒伯科技，從事去中心化檢測相關產品技術研發。創辦人熊樂昌博士，從以色列回到台灣創業，之後又回到以色列建立分公司。他對產品開發的願景是什麼?什麼又是去中心化醫療呢?而我們瞭解到的伊勒伯科技，台灣研發製造，建立自己的品牌，產品卻主要是外銷。這是為什麼呢?